Buisness Marketing

Principles Of Business Pathways - Mrs. Mayer

In the rst year of this course, students will take Principles of Business& Marketing, covering essentail topics like business law, communications, customer relations, economics, information management, marketing, & opertaions. This course aimes to build a foundation in business & marketing, enhancing student skills in various areas. Second year students will progress to Business Management, This course delves into dierent management aspects, such as customer relationship management, human resources management, information management, knowledge management, project management, quality management, risk management, and strategic management. Emphasis is also placed on economics, nance, operations, and professional development. The course integrates the proper use of technology and indus- try-standard equipment. This collaboration enables students to earn a 1-year certicate in Business at WNC. While these dual-credit classes are open to all students, those who take them as part of the business or accounting pathway will enjoy tuition-free enrollment. The three classes oered are "Principles of Management," "Principles of Business," and "Information Systems." The management and business courses are each one semester long, with Information Systems added as a 4-week class.